It is not surprising anymore that mobile is the future of marketing. A recent study done by marketing research firm IDC make it very clear that by 2014 smartphone shipments are expected to be 1 BILLION for the first time ever! This is a clear evident that smartphones are going to replace desktops and laptops by 2014. The problem is that most businesses till now are not fully aware of how smartphones and tablets can have a huge impact on their marketing goals. For that reason we are providing you here with some statistics that will blow your mind and open your eyes on the fact that you must go mobile by 2014.
Smartphone Shipments To Top 1 Billion In 2014! Statistics Prove That Mobile Is The Future Of Marketing.
This chart shows a forecast of global smartphone, tablet and PC shipments from 2012 through 2017. Chart Source: Statista
General Mobile Market Statistics
-As of today Apple and Android make up over 75% of the smartphone market.
-more than 30% of American consumers use mobile devices for their shopping.
-37% of smart devices users don’t browse websites that are not mobile friendly
-what’s more important is that if your website isn’t working correctly on smart devices, 46% of those who visited your website will NEVER return again.
-Mobile email readerships are always active on Saturdays, while they are not on Mondays.
-An interesting statistic is that 27% of ALL emails sent are read via mobile devices.
Social Media Statistics
-54% of all Facebook users access their Facebook profiles from their mobile devices.
-60% of Twitter users access Twitter accounts from their mobile devices.
-25 million people use Foursquare internationally via mobile.
-What’s very important is that: 79% of desktop and laptop internet access is used for social activity while 91% of mobile internet access is used for social activity.
-Do you know that from 2012 to 2013 eBay’s sales have increased from $13 billion to $20 billion due to mobile marketing.
-Mobile Coupon: 1 in 4 mobile users will redeem a coupon via their mobile device by 2014.
-2014 mobile commerce will make up 15% of ALL e-Commerce sales.
-It is predicted that mobile advertising revenue to increase from $9 billion last year to $11 billion this year.
-Facebook mobile ad revenue is expected to reach more than $1 billion this year.
Other Mobile Market Statistics And Facts That Are Really Mind Blowing:
Mobile users are shoppers: Smart retailers are recognizing the importance of this trend and use of mobile phones within the store with special discounts and coupons targeted at their mobile users. It is a great strategy used by many restaurants; they offer a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.
By 2014 smart devices are predicted to overtake desktops and laptops: The rise in 3g and 4g data in most countries proved to be a massive shift in the mobile web usage due to the poor infrastructure. Poor infrastructure usually leads to slower and more expensive at-home internet connections for that reason 3g and 4g provide a real opportunity for smart devices usage.
Mobile searches lead to online action within an hour: Do you know that mobile users that will find your business online have a conversion percentage nearly three times higher than the same search being done on desktops or laptops. The reason of this important fact is that mobile users are on the go. They are busy people and on hurry. Mobile searchers use their smartphones to search with a specific intent in mind, whether it be food, clothing or an oil change for their cars. So keep in mind that mobile searchers are buyers, assuming you can meet their needs.
78% of retailers plan to invest in mobile by 2014: This figure is expected to top 220 million within the retail market alone. In marketing, retailers always drive trends, so if they’re spending that amount of money in mobile marketing by 2014, don’t you think it is time to evaluate your marketing strategy.
Mobile is the future of marketing and the above statistics prove that mobile market will go through the roof by 2014. It is your decision now to adapt your strategy and go mobile, or we can confidently assure you that your business will suffer and your sales will be impacted dramatically. And the worst scenario is that you can lose your business and your market share if your competitors are adopting mobile marketing campaign to acquire the market and you don’t. The choice is yours, think once not twice, take action before it is too late.