Mobile Marketing – Mobile Search Trends Study For Serious Business Owners and Marketers
It is not a secret anymore that mobile devices became a mainstay in people’s lives, and it is extremely important for businesses and marketers to jump onto the mobile marketing wagon to communicate with their target audience through mobile devices. But why mobile marketing is very important and why you should adapt your business plan by adding mobile marketing strategy for your marketing mix?
Simply because mobile devices and tablets are replacing desktops and laptops. In a previous post we have covered important mobile statics that proves why mobile marketing is the future. In this post we will dig deeper and show you how people use their mobiles to conduct their day-to-day searches. Results and statics shown below are based on a survey conducted through Survey Monkey. I am pretty sure that this study will not only blows your mind it will also gives you a great insight into mobile search patterns.. Ok let’s start.
Are Mobile Searches Effective?
Mobile searches are not only effective, they are extremely effective. What’s more surprising is that 70% of mobile searches lead to action within one hour, yes one hour. Think about it, people are always seeking information and they prefer searching through their mobile devices, so it is vital that your website has a mobile friendly version, if not they will check your competitor website and you may lose potential clients.
How Do Really People Search On Their Mobile Devices?
Beside mobiles, tablets are also becoming more and more popular. In fact it is shown that 40% of people conduct their searches on their tablet while 60% of their searches were conducted on mobile. As a smart business owner you should not ignore this big segment of your target audience and you should have a website optimized for mobile visitors. Does that make sense? but in case your website is not mobile friendly what will happen? You’ll know in the next questin.
Will Website Visitors Choose Another Result If Your Website Is Not Mobile Friendly?
Yes they will. 40% of people conducting searches on their mobiles will choose another result if your business website is not mobile friendly. That is very logical, since people know that they have many options while they are conducting their searches on their mobiles, and what’s more important is that mobile searchers are on hurry so if your website is not mobile friendly, they will leave it and shift to another mobile friendly website which will provide them with a seamless user experience while they are on their mobile device.
What Do People Usually Do While Searching on Their Mobile?
Due to the ease and accessibility of internet on mobile devices people are multitasking while using their mobiles. What’s interesting is that 40% of mobile searches are conducted by people while they are watching television. And 33% of these users have tweeted about television shows in 2012. Why this is important for you as a business owner or a marketer? These insights are important and valuable for you since it shows you how engaged mobile users have become. Also what’s interesting is that most engaged users are young demographics which will lead us to the next question.
Who Usually Conduct Mobile Searches?
Ok as mentioned above young demographics are the most mobile engaged users. In fact study shows that 45% of users 18-29 use mobile search on daily basis.
That’s very insightful, it shows us that young adults are more engaged mobile users than their older counterparts, who usual prefer more traditional web mediums.
What we conclude is that mobile search will definitely continues to grow as the tablets and mobile devices continue invading our markets, and that younger, tech-savvy consumers are becoming more prominent. Also mobile user experience is very important for mobile searchers which means if your website is not mobile friendly you will lose many profit opportunities.
Adding a mobile marketing plan for your marketing mix is extremely important. Have you gone mobile? Have you mobilized your business? Let us know your valuable thought in the comment section thank you.