Does Your Business Needs An Online Presence?
Before I show you why your business must have an online presence, I’ll start this post with three questions: Do you know how online marketing is changing people’s purchasing habits? You! as a business owner, don’t you think that your business must have a strong online presence? Do you think your business will survive in the digital age without adapting your business strategy by adding online marketing to your marketing mix?
I will let you find answers of the above questions. Answers that leave you wondering and asking yourself: how can I get a strong online presence for my business? How can I beat competition and dominate my market? And most important how can I increase my sales?
The great news is that we are here to help. We are here to help your business having a premium and profitable online presence. But in case you are still thinking that your business does not need a web presence, then go on and continue reading:
What Does Online Presence Means To Your Business?
Online Presence Means: New Business Opportunities And New Clients
Do you know that 75% of people searching for local businesses use search engines like Google, Yahoo and BING to find what they are searching for! Let’s say you own an Italian restaurant in Beirut Lebanon, and someone in your area is searching for Italian restaurant through his mobile, that means there is a 75% chance you’ll be his choice if you have an online presence. If not you will be missing out a huge opportunities with new daily potential customers and imagine what will happen if your competitors have an online presence for their businesses while you don’t!
Online Presence Means: Brand Building and Brand Awareness
We all know that market competition is growing stronger every day and that one of the biggest challenges new businesses and small businesses face is building their brand and their unique selling proposition. What make things more complicated is that companies believe that their products and services are the best in the market and they assume that people know that! Unfortunately people need not only to see to believe they also need to experience products and services value and quality to believe. Having a premium website and a strong online presence will help people communicate much better with your brand and really experience the quality and value of your products/services.
Online Presence Means: Great Marketing Tool
Here one of great reasons why your business needs an online web presence, let’s say you have a special offer or promotion, or a special business event or you are releasing a new brand service/product, where are going to spread the word about your event, offer or new product/service launch? You’ll probably use traditional media (send flyers, ads on local magazines and newspaper, billboards, radio and even TV ads.). Ok that’s fine but the question is how effective will this be, especially when taking cost into consideration?
The power of online marketing is that you can spread out your marketing message to your current customers or even target new potential customers for a very low cost. That’s not all, you can also reach more targeted leads through the power of viral nature that most online marketing channels have and your message will quickly spread from 1, to 100, to thousands of people in a matter of hours.
Online Presence Means: More Satisfied Customers
Happy and satisfied customers mean more sales and more recommendations. Having a strong relationship with your customers is one of the key components of business success, but how can you maintain good relationship with thousands of clients! Let’s assume that a conversion with each of your clients will be between 5 and 7 minutes! Do you have the resources and human power to handle all of those conversations? That’s another great reason why you must have a strong online presence for your business where you can utilize the power of social media to quickly and easily communicate with your customers and engage with them. Also you can integrate feedback forms and chats boxes with your business website, thus giving your customers more options to communicate with you.
Online Presence Means: Great Measurement and Analytical Tool
Last but not least having a well designed website and a great online marketing strategy allows you to measure how affective your marketing plan is. You can use analytical data to get new product ideas, to push and promote low selling products/services, to target specific customers with specific needs, and to spot influencers and recruit them to spread the word around your business.
Having an online presence for your business is not a choice anymore, it is a must. With a little investment you can add a great marketing channel for your business. Don’t let your competitors dominate your market online while you can take your business to a new profitable level! The choice is yours.. Choose Wisely.
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